Gabrielle Hase is an experienced keynote speaker, moderator and panelist throughout the retail, marketing and technology circuit.

 With an astute understanding of the way in which retailers, technology and high-achieving teams work, she brings a unique perspective to any event.

Speaking

Keynote Topics

Customer Loyalty Unlocked: The Psychology Behind Building a ‘Ride or Die’ Base

Cultivating a customer base that comes back time and again and engages on a regular basis is the holy grail, but it requires more than just offering the right products or services. Just like any relationship, it is built on trust. By following five psychological steps and consistently demonstrating your commitment to your customers, you can build a strong foundation of trust and loyalty that will cultivate a ‘ride or die’ relationship with customers.

7 Things Retail Boards Should Know About Artificial Intelligence

Boards and C-suites can breathe a sigh of relief: you don’t need to be an AI engineer to understand how to strategically and creatively apply AI to your business. Daunting when in the dark, this presentation sheds light on the challenges, pitfalls, and opportunities of AI, providing the people at the very top with seven clear steps to align strategies and departments, and ensure the success of AI ventures.

A Blueprint for DTC Start-Ups: Essential Digital Tools When Starting from Scratch

The start-up scene is currently awash with rapid change and confusion around how start-ups can successfully scale up without relying on funding through acquiring consumers. Increasingly bootstrapped, they must adopt a completely different strategy from the very beginning. This presentation shares the five essential digital tools that every successful start-up needs to scale from zero to hero.

Curation is the ‘New Black’

With information everywhere, the ‘Paradox of Choice’ is a challenge for both retailers and customers alike. Today’s multichannel customer has thousands of options, and while artificial intelligence (AI) is personalising the experience, consumers are increasingly seeking a curated way to shop, and are placing more value on the old-fashioned idea of getting someone else’s opinion. Technology can scale this in the order of 1000s of online visitors at a time.

The Low Cost of High Touch

Brands are investing huge amounts in technology to reduce friction, create scale and build effective business models that allows the customer to self-serve, reducing the need for costly, human interaction. BUT, the real winners are the brands that are investing more, not less, in knowledgeable humans to offer insightful guidance and personalise the engagement with the brand like never before.

Divided By a Common Language

America is sometimes referred to as the graveyard where British brands go to die. Expanding your business from the UK to the US is tantalising for those that have achieved success in one market but are tempted by the vast opportunities across the pond. This presentation demonstrates the misconceptions and challenges that brands face when considering the US, revisits the myth that so few succeed, and offers insight into how to achieve growth.

The Outspoken Token

As a female navigating through a non-traditional portfolio career, Gabrielle has had some enlightening and sometimes heartbreaking experiences as one of the few women in the room. This presentation recounts her experience working with many companies, from start-ups to enterprises, with examples of unconscious bias and the ways the female experience is being redefined.

Enquiries to Kirby Jones

Recent speaking engagements

The MACH Alliance MachOne Conference / ‘Resourcing Micro-Services’

The MACH Alliance is a technology collective that advocates for an open and best-of-breed enterprise technology ecosystem. The ecosystem technology is: Microservices based, API-first, Cloud-native SaaS and Headless. Gabrielle chaired a panel discussion with leading retail IT leaders from Selfridges, Wolfords, Very and New Look on how to best resource for this new architecture.

GHD / ‘Digitalisation & Taking Control’

Gabrielle’s presentation served as a guide to teach young professionals how to leverage digital tools and resources to improve their online presence, kickstart their personal development, revolutionise the way they approach problem-solving, improve internal workflows and processes, and generally make work better for everyone.

Tealium / ‘What it Means to Be a CMO Today’

CMOs are in uncertain territory, refocusing on the fundamentals of marketing but shifting mindsets to learn to apply them in new ways. It’s a new era of doing business, of marketing, and of being a CMO. Gabrielle’s presentation focused on how the role of CMO has changed over the past 10 years, new priorities and challenges, what good looks like, and offered 5 strategies that have the potential to reinstall marketing as a strategic force within the Boardroom.

Avado / ‘Third-Party Cookies: It Doesn’t Have to Crumble That Way’

The death of third-party cookies is not just a marketing problem. Addressing the problem and defining a clear path to eliminate a brand’s reliance on those cookies requires focus from the very top, from the C-Suite and the Board. Gabrielle’s presentation outlined the new conversations CEOs and Boards need to be having, and 10 things that businesses can do today to prepare your business for what’s ahead.

K3 / ‘Diversity Is Not a Trend’

It’s here to stay. We all need to take a hard look in the mirror, at our values, our structures, our workforces, our hiring practices, our assumptions, and how we can take action when it comes to supporting, including and representing all types of diversity and a wide range of voices and experiences. Gabrielle discussed what diversity really means in practice and gave examples across various sectors – brands that got it right and others whose mistakes we can learn from.

Retail Week Live 2021 / ‘Transforming the Retail Experience into a Work of Art’

Gabrielle Hase interviewed Carmel Allen, the CEO of Tate Enterprises, around the Tate’s especially interesting pandemic story, and about how retail and experience align. Although retail (including e-Commerce) doesn’t always seek out input from other sectors, it can learn a lot from institutions like the Tate including how important it is to foster a commercial mindset throughout the business.

Recommendations

  • Evie Owen, Joint Managing Director - Owen James

    Thank you again for your introduction to Gabrielle – she was wonderful … The whole experience question is so on the money in every aspect of our lives these days … food for thought!

  • Belinda Raynes, Founder - Forgather

    Gabrielle has been a regular moderator and interviewer for conferences we have organised over the last few years. She has a vast knowledge of technology, e-Commerce and scaling internationally, so is able to interrogate her panelists skillfully. She approaches her role as a moderator diligently, ensuring that she knows exactly what to draw out of her panelists to ensure that every session she hosts is both enlightening and entertaining for the audience.
    Gabrielle also has a great gift of empathy which allows each of her ‘victims’ to flourish on stage. With Gabrielle, you have a really safe pair of hands and someone who is an absolute pleasure to work with. She also rocks a great pair of heels….